WooCommerce E-Commerce Development for Aaroha Living
Aaroha Living, a handcrafted lifestyle brand, needed a robust yet flexible e-commerce solution. WooCommerce was chosen for its seamless integration with WordPress, scalability, and rich plugin ecosystem—ideal for managing artisanal product lines and storytelling-driven content.
Objectives
- Build a visually immersive storefront aligned with brand aesthetics
- Enable secure transactions and smooth user experience
- Integrate inventory and order workflows with backend systems
- Optimize for SEO, mobile responsiveness, and content marketing
- Ensure cybersecurity and data privacy compliance
WooCommerce-Specific Features
Custom Theme : Tailored WordPress theme with WooCommerce hooks for product display
- Product Variations : Support for size, color, and material options using variable products
- Payment Integration : Razorpay, UPI, and credit/debit cards via WooCommerce gateways
Inventory Management : Stock control via WooCommerce dashboard and REST API sync
- Shipping Zones : Configured for domestic delivery with flat rate and free shipping tiers
- Blog Integration : Native WordPress blogging for SEO and brand storytelling
- Security Plugins : Wordfence, SSL, and regular VAPT audits for endpoint protection
Technology Stack
- Platform: WordPress + WooCommerce
- Theme: Custom child theme based on Astra/GeneratePress
- Plugins: WooCommerce Subscriptions, WP Rocket, Yoast SEO, Mailchimp
- Security: Wordfence, SSL, GDPR Cookie Consent
- Hosting: Managed WordPress hosting (e.g., Kinsta or SiteGround)
Challenges & Solutions
- Limited scalability : Optimized WooCommerce with caching and CDN
Manual order updates : Automated email triggers and order status workflows
- SEO inconsistencies : Structured data, schema markup, and Yoast SEO tuning
- Plugin conflicts : Regular audits and staging environment testing
Results & Impact
- 🛍️ 3x increase in monthly orders post-launch
- 📦 50% reduction in manual inventory errors
- 📱 80% mobile traffic with <2s load time
- 🔐 Full compliance with cybersecurity protocols
Next Steps
- Integrate AI-powered product recommendations via WooCommerce extensions
- Launch loyalty program using WooCommerce Points & Rewards
- Enable international shipping with multi-currency support